Leads Club Inc. was established in 1978 by Ali Lassen in California, with the goal of increasing the contacts of business owners through referrals. “I needed a dramatically different way to make contacts,” Ali said. “I changed my thinking to get good referrals. I tested the system. It was quick. It was successful. So I did what innovators do: I introduced the concept that worked for me to others through a new business, called Leads Club.”

Lisa Benston, Ali’s daughter, advanced to the position of President in 1994, taking over the business. As a member of several groups and associations, such as the Small Business Association and the American Marketing Association, she knows how to network effectively and efficiently within the business world. She is also the author of Focused Networking, and is a frequent speaker for business and professional groups worldwide.

Leads Club Inc. made the decision to expand to Australia in 1990, starting a chapter in Adelaide. The current National Director, Catherine Lonergan, gained the position in 2008, and has continued to provide quality networking services for chapters in NSW and QLD. Leads Club now provides networking services to over 5000 small business owners worldwide, and is continuously growing and expanding in both Australia and the U.S.